How focusing on web performance improved Tokopedia's click-through rate by 35%

Tokopedia is one of the largest e-commerce companies in Indonesia. With 2.7M+ nationwide merchant networks, 18M+ product listings, and 50M+ monthly visitors, the web team knew that investment in web performance was essential. By building a performance-first culture, they achieved a 35% increase in click-through rates (CTR) and an 8% increase in conversions (CVR).

Highlighting the opportunity #

The web team talked to their leadership team on the importance of investing in web performance to improve user experience and engagement, and also showed the impact of performance using advanced patterns and APIs.